From Clifton counter to the avenue

The atelier

Oud Avenue began in 2017 as a single attar counter in Clifton Block 5, Karachi. Our founder — trained in Kannauj distillation and Gulf oud sourcing — saw imported fragrances with inflated dollar prices and no note pyramids listed for Pakistani buyers.

We started with gulab and sandalwood attars poured fresh in-store, then added Cambodian oud sprays when customers asked for evening wear that lasted through barat halls. Gift sets followed for Eid and wedding season.

Today

Every bottle ships from our Clifton atelier with honest longevity notes, attar vs EDT guidance, and PKR pricing. Couriers reach Lahore in two days, Islamabad in two, and nationwide within a week.